In recent years leading up to 2020, Wagner says people were more Team Lizzo (and her unapologetic self-confidence) than Team Victoria’s Secret, with unrealistic beauty standards. Looking ahead, natural, yet bold, is the theme of the next 10 years. Here, expert stylists predict trends for the coming decade. Michael predicts that the acceptance of aging hair is only going to become more universal. This means gray will no longer be something to avoid, but salt-and-pepper hair will be welcomed and appreciated. “In line with the minimalist movement, I predict a ’less is more’ approach where women allow their hair to dry naturally, saving energy and saving their hair,” she says. “Using extreme heat repetitively on the hair can cause hair to dry out and get dreaded dead ends. Using less heat on your hair will allow more natural movement, natural textures, volume, and overall stronger hair.” Rather than products that correct damage, Rago sees an uptick in powders and dry sprays that can control frizz and add volume at the roots. “With this trend, people are going to become more adventurous with accessories, such as clips, scarves, ribbon, leather wrap, and more in-the-moment accessories to change up their look,” she says. Need inspiration? “Look to Charlize Theron, who is living proof that women over 40 can be sexy and glamorous while rocking a short pixie haircut,” Michael says. “Scarlett Johansson cut her hair off after years of flowy gorgeous hair, for shorter, sexy, boss babe hair. Michelle Williams also chopped off her hair years ago and continues to carry her short, cute bob into the next decade.” Michael also predicts that women will experiment with extensions, like long ponytails or beach waves, to shake up their appearance, while still keeping their hair on the shorter side.
