Today, the 31-year-old and fiancée´of actor Jason Statham launched her new beauty website, Rose Inc., and with it, debuted the sections, style, and tone she’s crafted in her role as editor-in-chief. With her creation, we become privy as readers to not only her insider knowledge but also the tips and beauty scoops of her peers, who have spent years in the spotlight honing their skin-care and makeup routines. One of the site’s sections is called Hero Product: “Because some beauty products truly rise above the rest, and like anything, the best deserves a little extra attention.” Her inaugural heroes are: Kopari’s Coconut Melt, a hydrating coconut oil ($18; sephora.com) and Mario Badescu’s Drying Lotion, a pink lotion to unclog pores and minimize blemishes ($17; nordstrom.com). The site mixes playful and serious when describing this acne spot treatment’s virtues, saying the product gets rid of pimples overnight with a formula of salicylic acid and alcohol, adding, “It’s fun to take polka-dotted selfies.” (If only there were selfies of Rosie like this on the brand’s Instagram). Huntington-Whiteley’s product recommendations come with a pro tip, or a Rose Inc. Tip, which in this case is, “Don’t shake it up!” The drying lotion’s pink mineral elements settle to the bottom of the bottle while a layer of water sits on top, so the impulse might be to mix that all together–but Rose Inc.’s advice is to “Let it settle” before swabbing some out with a Q-tip and onto your blemishes. The site’s other sections include a memo from Huntington-Whiteley in which she welcomes readers to Rose Inc. and introduces us to the site’s catch phrase, “From the insider out.” Under the Morning to Moonlight category, readers will get taken inside the bathroom cabinets and makeup bags of other famous women, the first of whom is fellow British model Poppy Delevingne, as they lay out their staple products. With all the tips, explainers, and shopping picks on her new site, Rosie Huntington-Whiteley made a curated beauty experience that gives us a glimpse into what supermodels and women in the spotlight do to maintain their flawless looks. Even if a lot of that perfection comes down to genetics, I can’t help but pay attention to this kind of skin-care tip.
